You may have noticed recently that we look a little different, and have changed our website address to megancrook.com
When I started the business 10 years ago as a rather rudimentary hand knitter I did not have the foresight that I would be making such a wide variety of clothing in the future. With our Liberty fleece products starting to dominate the clothing line, I felt it was time to reduce the focus on knitwear and bring attention to myself as a designer. Looking back to my work from several years ago, it wasn't optimised for my targeted markets; either too funky and body conscious for many, or too expensive to produce for festival goer budgets. Fret not! Knitwear will still be produced, but the creation of 3 dedicated brands for my designs has really helped me create better products for each specific demographic.
We now have three new logos to help signify the separation between each line:
Crooked Knitwear emphasises hand made - the brand you're all familiar with. Get Crooked is fun and playful - if you've seen us at festivals you won't have failed to notice this!
The Megan Crook (MC) line is clean, design led and iconic. This represents our latest venture, officially having launched online earlier this week. This high end range was created with boutique buyers in mind, and I would love to see my work in shops again. However with selling direct to public for so many years through Crooked Knitwear, the work I produced was not priced according the retail market. We live in a factory produced, high street society and I'm fearful of pricing myself out of Crooked Knitwear's target audience. To explain, if garments were priced to cover all material costs, a fair wage for the skilled labour involved and a margin for overheads and profit then everything sold through Crooked Knitwear would need to be at least 20-30% more expensive. With this in mind the Megan Crook range is about making a fresh start and using all the skills and knowledge I've acquired over the last 10 years to create my strongest work yet. This collection champions the highest quality materials, top notch photography and impeccable attention to detail. I've taken fairisle in a new direction following recent collaboration with shoe designer Caterina Belluardo and gone back to my roots with some beautiful hand knit jumpers in Rowan yarn. The textures of the hand knits resemble the geometric shapes of the fairisle pattern and both coordinate effortlessly with colours of the coveted Liberty Art Fabrics used throughout. Many pieces of this collection have taken an excess of 60 hours to produce and the proof is in the pudding. Enjoy!
What a whirlwind these last few months/years have been. It all rolls into one! Lots has changed inside the walls of the Crooked House but before we get to that I wanted to share some of my experiences from NYFW. I've been back just over a week and full of cold, very unlike me. Despite the weather I had a fabulous time in the Big Apple.
Here's a pic of me caught in the snow, stopped on a street corner by the beautiful Olive @pineappleO, keyboard player of Late Cambrian, wearing the coat I made especially for the trip. I was impressed with how many comments I received while walking my 50+ blocks a day in negative degree weather. Glad to add some colour to the otherwise washed out streets! .
For a little over a year I've been working with the very talented designer Caterina Belluardo, producing the knits for her luxe shoe label. Her collection was spotted and led to sponsoring Malan Breton's AW15 catwalk show. At first I must admit with Caterina's accent I heard 'Vuitton' and freaked out, as did my nearest and dearest and thus my trip to New York was born.
The following week was nothing but hustle and bustle trying to prepare. My theme became 'BE WARM, BE SEEN' and was on a mission to make the perfect coat. Fabric for my original design hadn't arrived in time so on Friday I sketched a new design, drafted it on Saturday (after 7 hours in the salon stripping the old colour from my hair), made the test sample on Sunday, finished the final garment late Monday night, flew Tuesday and wore it NYFW on Wednesday. Pretty mental!
It was such a surreal experience waking up in the centre of Manhattan and walking to the Lincoln Centre. Inside there were flash cars by the sponsors Mercedes Benz, make up station, photo booth, press and VIP area. Caterina's business partner, Dale, quickly found me and ushered me past the final run-throughs to the organised chaos of backstage. Amongst the commotion of models in varying levels of undress Dale led me Caterina, who was sat lacing the shoes to perfection. We had a brief embrace and had to find a seats shortly after...front row of course! Here are two of my favourite shots but please check out the full show online.
The Lenny Kravitz lookalike sat next to me raved about the first pair of our shoes to come out. It was a pleasure to interrupt saying 'I helped make those!' We swapped cards and turns out he was the make up artist for the show. After the show we went backstage and collected all the shoes and headed to dinner for shakes, pancakes and coffee (cawwfee).
Later we went to meet a contact at the men's shoe department of Bergdorf Goodman's. While Caterina and Dale did their thing I met a lovely shop assistant who has worked at Bergdorf's for over 32 years. He told me lovely stories about how he was a shirt maker, had a little shop and once made all the shirts for Paul Newman.
Then across the street a shop assistant on the women's shoe department commented on my boots of the day. I told him 'they're vintage Russell and Bromley!'
To which he replied 'Oh I know Mr. Bromley, he comes in here from time to time.'
We chatted briefly and he asked for my card to pass on to him (Only in New York).
After a lovely catch up with Caterina we parted and went on to have wonderful afternoon on 5th Avenue. I went to Saks and basked in the ambiance of luxury designer fashion. Gucci, Prada, Oscar de la Renta, Mui Mui, Balmain, Mary Katrantzou, Valentino... The inspiration was truly overwhelming!
Whilst leaving I was accosted and had a lovely eye mask and facial and ended up chatting to the girlfriend of the head knitter for Jonathan Simkhai. We may even cross paths again at Pitti Filati in Florence this summer!
My next two days consisted of LOTS of walking. I walked the Highline, where I spotted this vibrant street art, down to Chelsea Market to thaw out a bit and defrost my hair. No joke! Off to Bleecker Street I went armed with leaflets and my radical new coat in search of independent boutiques. Twelve years ago when I came to Manhattan for a day wearing one of my shabby hand knits a buyer on Bleecker St asked to start stocking my wears. I can't even remember the shop's name now but sadly there aren't independent boutiques left in Manhattan. The rent is too high and only left room for the brands and bigger names. Regardless I was determined and walked all the way to Little Italy to buy a chocolate covered cannoli from Ferrara's.
Now a good 50 blocks from my friends apartment I start heading back, make a pit stop for a hot spiced cidre (the American kind I remember from my childhood) and stumble upon Times Square. It was too cold to take many pictures but I loved this statue!
Friday, my last full day, I walked around central park for the first time. The sun was lovely but still bitter cold.
That night I ventured out in the Liberty Print Boiler Suit from my AW15 collection to meet up with another school friend. We met to see a gig in Brooklyn. First up was all girl punk band, Huff This, followed by John Cave solo show. I even met a model there who was also at the Malan Breton show and asked to order something for his sister. Funnily enough while sat at the airport catching up on the GIRLS sitcom I realised that I was watching an episode where the venue was the bar I went to just the night before. What a coincidence right?!
This trip has helped me remember my love of New York City! I will be back....when it's warmer ;)
Off to write a pattern...commissions won't make themselves.
Be warm, be safe, be seen, but most of all be BRIGHT!